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SEO-Friendly E-Commerce Website Design: Strategies for Online Stores

SEO-Friendly E-Commerce Website Design Strategies for Online Stores

Have you ever tried to shop online on platforms like Amazon, Walmart, or other e-commerce stores? Convenient, aren’t they? Do you wonder what makes a SEO friendly ecommerce website? If you do, you’re not the only one.

These websites are one of the most sought-after businesses at the moment, as most of the world is shifting online. SEO Services and businesses are working together to create strong online presence, as it is essential for any e-commerce store.

However, you need more than just a website if you want to create an SEO friendly ecommerce platform. For starters, your target audience, or potential customers should be searching for the products you offer. They should know your brand and choose it for their next purchase. So, it’s all about discoverability in the industry and that’s where SEO (Search Engine Optimization) comes in.

SEO-Friendly E-Commerce Website Design: Strategies for Online Stores

Today, the e-commerce industry is booming and this growth is expected to grow by 10% by the year 2029. So, it’s safe to say the e-commerce industry is not vanishing anytime soon. It’s important to work on creating campaigns that bring the best results for e-commerce websites, and that’s what we will do ahead.

With the information shared in this article, you will be able to identify the best SEO friendly ecommerce platform for your next venture, and learn how to drive traffic to it.  Here are some great ways to ensure you get the right response from your online store.

1.      Keyword Research:

Keyword research has always been a must for every business as it drives organic traffic. This traffic leads to conversions, ultimately profits and growth, However, it’s not the question about finding most SEO friendly ecommerce platform in the first place. Rather, it’s about understanding how e-commerce SEO and marketing work.

If you have prior experience with Digital Marketing you know that understanding the words and phrases is the key to any SEO strategy. You need to look at user behavior and determine keywords target audience use for online product search.

However, the basic terms and not enough for massive conversions. Instead, professionals need to focus on long-tail keywords that resonate with user buying intent. The more accurately an SEO Company can do it, the better results it will get from the campaigns.

Fortunately, we now have several sophisticated tools to help with this purpose. You can leverage product data such as:

  • User keywords
  • Descriptions
  • category names

2.      Information Architecture

Stepping into info architecture has become a must for business owners. It determines how you place information across your platforms for users and crawlers alike. Therefore, it’s necessary to organize products logically.

This can be done using clear category structures (silos) as they assist search engines and users with easy navigation across the platform. This ease translates to better ranking and user experience. You can also add navigation filters that let users thin out searches based on different qualities.

For example, the filter could contain a specific price range that would filter out the other products on the website, this simple step helps create better landing pages that focus more on long-tail keywords.

3.      Product Page Optimization

When it comes to e-commerce website, most traffic comes from product pages. You won’t get the right results without product page optimization, even with the best web designs and offerings.

You need to focus on each product page- think of it as a mini-sales pitch. Therefore, you need to focus on creating clear and concise titles with rich meta descriptions to make the crawling process easier.

It’s best to optimize relevant keywords as they attract more users in the search results. The better the keywords, higher the chance of getting more traffic.

Moreover, you should focus on showcasing products with high-quality images. After all, the customers aren’t seeing the physical products, so you need to present them in the best light possible. Also, adding videos and detailed descriptions highlighting various product aspects is a good idea. You can explain the following:

  • user concerns
  • Features
  • Benefits

However, don’t forget to add relevant keywords naturally within the content you showcase on your product pages.

4.      Technical SEO:

Technical aspects are an important aspect of crawlability for search engines. The same goes for indexing, making int crucial to focus on technical SEO. Professionals need to prioritize speed optimization for their websites, for the best experience. It can help with ensuring a problem-free experience, even for mobile users.

Also make sure to think about implementing structured data markup for better search results. Remember, improving your website’s technical SEO isn’t a day’s work. Instead, it requires recurrent focus and effort to get the best results.

5.      Content Marketing:

What drives sales on an e-commerce store? Marketing and advertising. It’s probably why product manufacturers and business owners prefer selling their products on popular platforms only. For instance, you will see people making purchases on Amazon and Shopify websites.

Along with Amazon, Shopify SEO and content packages have also become a staple for these online stores. The question is, how does one focus on content marketing for e-commerce stores? You can start by taking the informative approach.

You can showcase your products better and naturally via blog content. However, you need to ensure that the topics you discuss on your blog are related to your products and target audience.

SEO-Friendly E-Commerce Website Design

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Once you setup the blog page, you can optimize them with relevant keywords and add product page links.

This holistic approach will bring in better rankings for you faster than you think. It can also help with establishing your e-commerce store brand as an authority. Once that’s achieved, driving qualified traffic will become easier than ever.

However, starting to generate the traffic is only the first step. You need to know how to maintain and increase it with passing time. You could try several techniques- including encouraging customer reviews and user-generated content.

Remember, word of mouth and UGC are the key to creating trust and providing social proof. They will help with influencing purchase decisions of your target audience, helping you become better at what you do.

6.      Local SEO (if applicable):

What’s the quickest way to capture your nearest market in e-commerce? The perfect answer would be Local SEO for stores with a physical presence. There’s a lot of speculation about the quality of products and services when you work as an online store.

However, optimizing the website for local searches can be a great idea to create credibility and control in the local market. It’s about building trust with location-based benefits. For instance, you could offer easier exchange and return policies for local customers.

Plus, you can always include your contact information for more trust building. The contact info may contain the following details:

  • Address
  • phone number
  • Google My Business integration

These simple changes can help with increasing your local visibility and control in the market. Once the customer base starts seeing you as a trusted option, they will market you without any cost via referrals. With the right approach, you could dominate the local market and take your e-commerce venture to new heights in no time.

By implementing these strategies, you can create an e-commerce website that excels in both SEO and user experience. Remember, a well-designed website is a powerful sales tool. Invest in SEO to attract your target audience, convert them into customers, and ultimately achieve your e-commerce business goals.

7.      Accept Voice Search Optimization in SEO

Did you know more than half the internet traffic comes form mobile devices? That’s massive if you take it into perspective. Majority of the traffic for e-commerce websites also come from these mobile users. Therefore, it’s necessary to optimize your content for the mobile users. This traffic originates via voice search as it is quicker, convenient, and accessible to everyone.

If you’re not looking into voice search optimization within your SEO strategy, you’re missing out. You can increase the effectiveness of your enterprise SEO with a little more focus on voice search. This optimization is pretty similar to SEO, as it operates on understanding user intent. 

We recommend taking the time to understand and learn about voice search optimization to make your SEO strategies more effective. Take the time to add natural queries within your product pages. You can also utilize an FAQ page to improve your skills with SEO.

Bottom Line

Working on an e-commerce website for better SEO rankings requires a holistic approach. It’s a highly competitive industry and missing out on strategies could cost you. Follow the online store strategies we’ve listed down and it should be enough to get you going. However, if you feel like you’re not able to do it alone-seek professional assistance.

You can always connect with the experts at SEOHUB.AE and make your online store business thrive. Take the time to discuss your challenges with them, and they will come up with solutions suited for you each time.

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